I build ideas that survive the room.
Seven years of brand strategy that holds up long after the workshop ends, across boardrooms, design studios, and the customer journeys that carry it all the way through.
MeliorismMeliorism: the belief that the world can be made better from human effort., but for brands.
Better doesn't happen by accident. I'm in the business of making things better on purpose, a deliberate case for why a brand should hold one position over another, built on real research and pressure-tested until it can take a hit.
A brief usually arrives messy. A category is crowded, a customer journey has gaps nobody's mapped yet, a merger involves two boards that haven't learned to trust each other. My job is finding the version of the truth that's usable, then holding it firmly enough that a diverse team, creative, technical, architectural, can run in different directions and land somewhere coherent.
How I work.
Strategy is the work that makes everything after it feel obvious. Deep research comes first, always. Workshops are built to get a room to its honest opinions fast, past the polished version people walk in with. Every position gets pressure-tested as many times as it takes, until it can survive the room on its own.
That discipline holds whether the deliverable is a brand platform or a customer journey. Most recently it's meant working daily alongside architects and interior designers, mapping journeys touchpoint by touchpoint and watching strategy leave the page to become a room people actually walk into.
Let's get personal
Before brand strategy, I was a French translator, then a horse wrangler in the Canadian Rockies (an excellent quarter-life crisis, would recommend). These days I'm a self-taught silversmith, a vintage-cake-baking fiend, and an absolute bookworm. (That book count above is live and I take it seriously.)
The Proof.
A few brand and experience case studies to browse. Want to see more? Hit me up > claireattias4@gmail.com
Trend Reports.
Published trend reports and category deep-dives, for anyone who wants the thinking behind the thinking.
What I bring to a brief.
Brand Strategy
- Positioning & architecture
- Naming & verbal identity
- Brand personality & tone of voice
- Innovation & stretch platforms
Research
- Quantitative & qualitative programs
- Ethnographic research
- Trend & insight reporting
- Published category reports
Experience Strategy
- CX & service journeys
- Retail & spatial experience
- Working embedded with architects & designers
- Global rollout strategy
Delivery & Leadership
- Senior stakeholder workshops
- Business development & pitching
- Sole-strategist / embedded delivery
- AI tooling adoption & training
Sectors
Want to work together? Let's talk.
I'm open to senior & director roles across the many flavours of Strategy: Brand, Experience, Customer, Creative, etc, both agency and client-side.