I build ideas that survive the room.
7+ years of brand strategy built to hold up in boardrooms, design studios, and the customer journeys it eventually has to survive.
What I do.
I'm about brand meliorismMeliorism: the belief that the world can be made better from human effort., and better doesn't happen by accident. I'm in the business of making things better on purpose, a deliberate case for why a brand should hold one position over another, built on real research and pressure-tested until it can take a hit.
A brief usually arrives messy. A category is crowded, a customer journey has gaps nobody's mapped yet, a merger involves two boards that haven't learned to trust each other. My job is to find the truth that's usable, then hold it firmly enough that a diverse team, creative, technical, architectural, can run in different directions and land somewhere coherent.
How I work.
Strategy is the work that makes everything after it feel obvious. Deep research comes first, always. Workshops are built to get a room to its honest opinions fast, past the polished version people walk in with. Every position gets pressure-tested as many times as it takes, until it can survive the room on its own.
That discipline holds whether the deliverable is a brand platform or a customer journey. Most recently it's meant working daily alongside architects and interior designers, mapping journeys touchpoint by touchpoint and watching strategy leave the page to become a room people actually walk into.
What I bring to a brief.
Brand Strategy
- Positioning & Campaigns
- Naming & Taglines
- Brand personality & Voice
- Architecture & Stretch Platforms
Research
- Quantitative & Qualitative
- Ethnographic
- Workshops
- Trend & category reporting
Experience Strategy
- CX & Customer Journeys
- Service Strategy
- Retail & Spatial Experience
- Wayfinding
Delivery & Leadership
- Senior stakeholder workshops
- BD & Pitches
- Sole-strategist / embedded delivery
- AI tooling adoption & training
Let's get personal
Before brand strategy, I was a French translator, then a horse wrangler in the Canadian Rockies (an excellent quarter-life crisis, would recommend). These days I'm a self-taught silversmith, a vintage-cake-baking fiend, and an absolute bookworm. (That book count above is live and I take it seriously.)
The Proof.
A few brand and experience case studies to browse. Want to see more? Hit me up > hello@claireattias.com
Trend Reports.
Published trend reports and category deep-dives.
Want to work together? Let's talk.
I'm open to senior & director roles across the many flavours of Strategy: Brand, Experience, Customer, Creative, etc, both agency and client-side.